Article by Ben Johnson

How is Twitter making money? Well, who cares! Instead of thinking about them, you need to think how you can make money online using Twitter. What can you achieve on Twitter by typing up to 140 characters? What kind of message can you convey to increase sales? How can you engage your market and make them come back frequently? These are just some of the questions that small business owners have and they anxiously look for the answers to make use of this famous platform effectively.

Now, let’s discuss the top 3 ways to engage your visitors and make them visit you frequently on Twitter:

Write Attractive Messages to Enhance Your Communication:

A lot of people type really boring messages. They update people with just about anything they do. When they wake up, they update, “I am awake.” When they are ready to hit the bed, they say, “I am going to sleep now.” Twitter allows you to do much more than that. As a business owner, there is no need to write such boring messages just to tell people that you are a real human being and you are trying to interact with your market.

You need to come up with nice and catchy messages. This is where creativity is required and, probably, some copywriting skills too. If you are good at writing headlines, then you can write good content for Twitter. Yes, it will require some brainstorming. Plus, the time that you will put in will be used to enhance your communication. It won’t be a waste of time. So, don’t write haphazardly. If you have links to good articles, you may share them as well with a nice, short, introduction in your own words.

Start a Competition and Offer Valuable Prizes:

This is an excellent, excellent way of connecting and interacting with people on Twitter. This is how you can engage them and bring them back all the time. You should start a competition, ask questions and give prizes to winners. Some businesses are already doing this and they are really enjoying the benefits of this great activity.

Now, the prizes that you offer don’t necessarily have to be physical products. You can offer services in return too. For example, if you own a writing service, you can offer free content to winners. If you own a logo design company, you can offer a free logo, and so on.

Offer Special Discount to Your Twitter Followers:

People like to tweet about valuable things, especially discount offers. So, when you offer a special discount on Twitter, people will re-tweet to share this valuable news with their friends and contacts. Hence, it will give your business a significant exposure and bring interested people to your website.

So…What Do We Learn From All This? We have got to engage our contacts and we have got to stay in touch with them consistently. With effective communication on Twitter, you will be able to give a powerful push to your business. No question about it!

Ben Johnson is the Alliance Manager at Logoinn, a custom logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.